Annabel Allison, star of Wonder Pictures, is irked at her poor publicity, especially when a rival gets engaged to a Marquis; so she makes studio head Webb re-hire disgraced publicity agent Morgan for her personal appearance tour. The trip proceeds with a flurry of Morgan's crazy, slapstick publicity stunts. Then Annabel has her chance to "bag" a real Viscount.
John Form has found the perfect gift for his expectant wife, Mia - a beautiful, rare vintage doll in a pure white wedding dress. But Mia's delight with Annabelle doesn't last long. On one horrific night, their home is invaded by members of a satanic cult, who violently attack the couple. Spilled blood and terror are not all they leave behind. The cultists have conjured an entity so malevolent that nothing they did will compare to the sinister conduit to the damned that is now... Annabelle.